Thursday, July 12, 2018

Social Networking

Social media is constantly changing. It can be an overwhelming task to create a Social Media plan for a business if you are completely new to social media. It is normal for those that grew up sharing every detail of their lives on some kind of social platform. There are many social platforms and a few have come and gone. There are even social media monitoring and influence ranking sites. The most famous Klout just called it quits a few months back.
With all of the things that we don't know about Social Media, we need to pick a site or two to learn and develop a plan to share our business on the internet. Social Media takes word of mouth to a whole new level. Any and all businesses should at least be searching the internet to find what people are saying about them, to make sure they are fairly represented. A couple of negative comments on any of the sites can create thousands of impressions than just regular word of mouth.
I think that the hardest thing to do is create social content, the attention span of someone scrolling through a social site must be less than seconds. You literally have a few seconds to capture the attention of potential customers. Pictures need to be of the highest quality, captions need to be within the readable limits - odds are that they will not click on the more button to see what the end of your sentence reads. It will take time but just one semi viral post or picture could bring you more exposure than you ever dreamed.

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